A pioneer in the vintage audio business tells why the older gear is better.
What’s innovative about Vancouver, BC’s Innovative Audio isn’t the products it sells, but the products it refuses to sell. Instead of offering brand-new, state-of-the-art products, Innovative Audio focuses exclusively on vintage audio gear.
It wasn’t always this way. Innovative Audio started out selling new home theater gear, but founder Gordon Sauck soon realized his customers were more interested in the classic used gear on the back shelf than they were in the complicated new products in the front of the store. Sauck took the bold move of eliminating all the new gear from his store, moving to a new and larger location, and specializing entirely in vintage audio. In a few short years the store grew from a modest-sized retail outlet to the largest vintage audio facility in Canada.
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7
JUN
2013